Photo captions are an easy way to add some extra information to your photos and give your listing an edge over the competition.
Over to you David… As you know, about us pages are important. Maybe even very important. But what separates the good about us pages from the great? The mediocre from the memorable? And try not to drown! ME First off, a confession. I have a marketing crush on ME.
Bank marketing has traditionally been super conservative i. ME used to be boring too, but recently became less so. Aside from their overall marketing being fun, their about us copy has plenty going for it: Starting with the ego-stroking: Not too shabby, right?
Not too shabby indeed. And who knew dunny paper could be hilarious? A couple of noteable noteables: I like the way the founders photograph draws you into the headline because it is positioned like a photo captionwhich draws you into the subheading.
And it ends with a question that — you guessed it — draws you into the body copy. Their about us page is an example of great storytelling.
Humor, social conscience, company history and product diversification are all carefully interwoven. They start by empathising with the reader about how unlikable health insurance is.
Their use of contractions is well executed. The first sentence is grammatically incorrect for no good reason.
More on that later. The other copy feature worth a mention is the way it expands on the two main selling points of Powershop — green energy and control over bills.
Powershop knows what their customers want and so they keep a narrow focus on highlighting those benefits. And the not so good: Only the first two are.
The overall page structure is good. I reckon the best copy is the last sentence: The copy starts with how they work, not what they do. They use lots of big words — a cardinal sin in copywriting. Short words are best. Similar to Powershop, some sentences are grammatically correct.Great copywriting is similar to trying on jeans.
You have to try out a few different ones before you find one you like. If you’re looking for an easy way to craft irresistible captions, be sure to check out my best selling book: Airbnb Listing Hacks – The Complete Guide To Maximizing Your Bookings And Profits. Graeme Piper | Copywriter @DropCapCopy So, a massive thanks to @ Andy_Maslen and @ VikkiRossWrites for a stellar @ Copy_Capital in # London today.
It was a long, but very worthwhile day. (Source) On the flip side, there's rutadeltambor.comiting has been around for centuries, and has been refined by advertising greats like David Ogilvy and John Caples as well as living legends like Gary Bencivenga.
Put simply, copywriting is writing to persuade, convert, and sell. Good copywriting gets clicks, shares, and opens. Oct 18, · Today’s post about seven ways you can use copywriting in your fitness business is blog posts! (Like this one 😉) Check out the posts about website copy and ebooks if you missed them..
What does “blog” mean, anyway? Rachel Foster is a B2B copywriter and the CEO of Fresh Perspective Copywriting. She helps B2B marketers improve their response rates, clearly communicate complex messages and .
Ok, so you’re convinced you want to become a copywriter, and no one can talk you out of it. Webpage Willy is excited to start freelancing, and decides to make a freelancing portfolio website. Now Webpage Willy has lots of experience writing copy already at an agency job he worked for years, but he.