Do you think this behavior has more advantages than disadvantages. It is always a debatable issue whether to purchase the branded products and impact on the public.
Essay on the importance of Brand name in Business Arpita Advertisements: In these days of modern existence, a brand has become something that means a lot to the thinking people and something that has now come to stay.
This is because the brand has got to have quality, it is so believed. Brand of anything used brings in its trail the status and the modernity of an individual. Whether the thinking is correct or not is another matter but, the thinking has come a long way, and will probably stay.
With this attitude, the elite are lending a sophistication of theirs to the brand also. This trend in turn leads to an obvious monopoly of the brand in the market. This business flourishes on the name of the brand, which people buy without a thought.
So much is the craze for a brand name. For example, Pepsi and Coca Cola have become such popular brands of aerated drinks that, those that cannot match and compete, produce a duplicate at a much lower Price.
This item, the duplicate sells as well as the original due to the so called borrowed brand name. This duplicate is mostly sold in rural areas since, the know-how is not there, and a cheaper item will go well there. The result is a conglomerate of small business houses producing Coca Cola and Pepsi.
As the business increases, it also permeates to the towns small and big, and the business thrives. When the birth of an item is on the basis of duplication, how can it avoid corruption in its later stages of development.
It is such a pity that items that do not hold a popular brand name hold no position in the shopping programmes of the elite. This leads to another form of corruption.
What happens in this situation is that, labels of brand names are printed or made otherwise, and stuck to items of lesser known makes.
This the business does in order to help growth. If this madness of brand name did not cross limits, this part of corruption could have been avoided.
Besides, this only shows the near madness in promoting brand names by the elite. It is only to take advantage of this mania of brand; a number of items of lesser quality and other even unknown brands are sold under the well-known brand names.
It may be true that, items of known brands are tried and found excellent but, at the same time, it is not necessary that an item of not so well known a brand has to be bad. However, to-day no matter how much we try to convince the elite customers, the mania of brand name has caught up and all businesses are found flourishing on this - brand name.
To counter the high success stories of big businesses, the lesser businesses thrive on the mercy of duplication - such is the madness of brand name.Brand revitalizing refers to re-launching of brands that undertake complete change of a product or company which include logo, name, corporate culture, values, colors, image, in-fact from a wholesale to the heritage entity (Keller, Parameswaran and Jacob, ).
The ingredients in a brand comprise of the product itself, the packaging, the brand name, the promotion, the advertising and the overall presentation. Today everything in the market is branded and consumers prefer the branded products. A brand can be defined as a combination of marketing, logo’s, advertising, packaging, product design, slogan and names that together give particular products or services a physical or recognizable form.
But there are instances where the generic product is actually more expensive than the name brand product. For instance, generic diapers at Sam’s Club are more expensive than the name brand diapers. In the end, it just comes down to doing your research.
The difference between a brand-name product and a generic one is designed to be transparent. Once the patent life expires on a brand-name drug product, it is eligible to be made into a "generic drug.".
Store brand products are generally cheaper compared to the name brands of the same version of a product. Store brands are usually products sold by a retailer in a specific chain of stores. The retailer is responsible for the manufacturing, the packaging and the marketing of the goods.